Cruise Baltic launches sustainability indicators tool

Cruise Baltic and consulting group COWI have partnered to develop Sustainable Cruise Indicators, a new tool which can be used globally to measure environmental sustainability in different cruise regions.

With the new tool, Cruise Baltic says measuring sustainability will become ‘easier’ and ‘more concrete.’

‘This tool is a step in the right direction in order to make concrete changes in how different regions in the world define themselves as environmentally sustainable,’ said Luis de Carvalho, CEO Bermello Ajamil & Partners Europe. ‘By having a measuring tool, it’s possible to make accurate comparisons and define how each region can become more sustainable.’

The new tool makes it possible to measure environmental sustainability with four indicators: written strategy; communication on the strategy; emission reduction during calls; and management of waste and waste water.

‘Sustainable development is in the interest of everyone, which is why we are very proud of our work with the Sustainable Cruise Indicators,’ said Poul Sørensen, Senior Project Manager for Society, Economics and Environment at COWI. ‘With this tool, measuring sustainability becomes more transparent and concrete for all parts of the cruise industry.’

Claus Bødker, the Director of Cruise Baltic, added: ‘Sustainable Cruise Indicators makes it easier and more transparent to evaluate sustainability work. By developing a tool like this, we hope to encourage destinations and cruise lines to be ambitious and to strive to be as sustainable as possible.’

Image: Copyright Aleksi Poutanen

Rhys Berry